The British Fashion Council (BFC) has released the schedule of the first "London Collections: Men" fashion week that will bring together some of the biggest heritage and luxury brands in London for men in a single platform.
The event, which kicks off on 14 June, 2012, will feature exclusive ready-to-wear collections by heritage brands and tailors from London's esteemed Savile Row as well as by an array of international names.
Iconic British brands Dunhill, Hackett, Margaret Howell and Pringle of Scotland will host presentations while ETautz, Hardy Amies and Richard James will showcase their exclusive collections.
According to the Fashion Spot, the "London Collections: Men" event will include opening programmes and a launch event hosted by Prince Charles. The Prince of Wales' high-security reception will be held in the State Apartments of St James Palace.
London's New Establishment designers Christopher Kane and Jonathan Saunders will show their acclaimed menswear collections, joined by Richard Nicoll debuting his men's line.
In addition to over 50 shows and presentations, Burberry, Esquire & Mr Porter, GQ and Calvin Klein Collection, Louis Vuitton, Spencer Hart and Tom Ford will host events.
Fashion Wire Daily reported that in the past half decade, the BFC has put increased emphasis on its men's designers, by adding a special day devoted to menswear on the last day of the main London season. However, as this coincided with the opening day of collections in Milan, the men's shows in London tended to be sparsely attended. That should change dramatically with Britain's own designated menswear weekend, designed to compete with the major men's catwalk calendars in Milan and Paris, scheduled this year.
"London Collections: Men" will be the essential showcasing platform for London's emerging menswear talent through two important initiatives, MAN and NEWGEN MEN, sponsored by luxury brand Topman. Highly anticipated Menswear Day regulars include Christopher Shannon, Christopher Raeburn, J W Anderson, Lou Dalton, Topman Design and Fashion Forward recipient James Long.
Shows and events will be taking place at venues across London with The Hospital Club becoming the central hub for the three-day show. There will be three floors of showrooms and carefully curated static installations from over 25 ready-to-wear and accessories designers at the venue.