Bill Belichick's Girlfriend Jordon Hudson: Age, How They Met, And Why She Wants to Trademark 'Gold Digger'

Jordon Hudson, the 24-year-old girlfriend of coaching legend Bill Belichick, has filed to trademark the tongue-in-cheek term 'Gold Digger', seizing control of the narrative in their controversial age-gap romance.

Their relationship has captivated public attention, not just because of the 49-year age gap, but also owing to Hudson's increasingly visible role in Belichick's personal brand and business affairs.

Her latest move, filing for a 'Gold Digger' trademark, depicts a calculated response to media scrutiny and public commentary. As Belichick embarks on a new chapter as head coach at the University of North Carolina, Hudson is turning headlines into branding opportunities.

How They Met and the Age-Gap That Gripped the Headlines

The couple first crossed paths in 2021 aboard a flight, where Belichick signed Hudson's copy of Deductive Logic, sparking a rendezvous built on intellectual curiosity. Their relationship became public in June 2024 after Belichick's departure from the New England Patriots and subsequent move to UNC.

The nearly five-decade age difference, Bill Belichick at 73 and Jordon Hudson at 24, has fueled both fascination and criticism.

Hudson, a former Bridgewater State University cheerleader and a licensed cosmetologist, brings independence and entrepreneurial zeal to the table, factors that have intensified public interest. Far from remaining in the background, she quickly became a central figure in the coaching legend's public life.

Trademark Takeover: 'Gold Digger' and the Branding Play

On or around 25 August 2025, Hudson filed a trademark application via TCE Rights Management for the term Gold Digger, aiming to use it on jewellery and key-chains. She's previously registered several Belichick-related marks, including 'Chapel Bill (Bill's Version)' and 'No Days Off (Bill's Version)'.

Reports suggest she paid approximately £280 (roughly $350) for the filing in the U.K. application, though figures may vary slightly. The move is widely regarded as a cheeky embrace of the 'gold-digger' label that critics have thrown at her due to the couple's age disparity.

This isn't merely provocation but a strategic branding that flips scrutiny into commercial potential. Hudson has not just leaned into the narrative; she's trademarked it.

Managing the Public Eye

Beyond trademarks, Hudson plays an active role in Belichick's public image and business ventures. She is involved in his personal brand through TCE Rights Management and Belichick Productions, and has reportedly facilitated his focus on football by managing external affairs. Belichick himself attributed her contribution in his memoir, The Art of Winning, calling her his 'creative muse'.

Hudson also holds an impressive real estate portfolio valued at around £6.1 million (about $8 million), with multi-family properties in the Boston area and a cottage in Cape Cod. Media coverage of a viral CBS Sunday Morning interview, where she abruptly interrupted the line of questioning about the couple's origins with 'Not talking about this', amplified public fascination.

Some UNC insiders have raised concerns over her influence, though public statements insist her role remains outside official football operations. Meanwhile, Hudson's presence has become visible, yet not disruptive — she was prominently at Belichick's UNC season debut and even caught on camera in a suite beside NFL icon Randy Moss.

In turning scorn into strategy, Jordon Hudson has not only reframed the narrative around her relationship with Bill Belichick but trademarked it, transforming personal controversy into commercial capital.