Laura Trott
Laura Trott, the most successful British female Olympic athlete of all time, helped boost sales at Halfords ODD ANDERSEN/AFP/Getty Images

Bike and car parts firm Halfords said the UK's successful Olympic Games helped boost cycle sales.The FTSE 250 firm said overall like-for-like sales rose 4.3% per cent during the seven weeks to 19 August, an improvement on the 0.6% contraction in the first quarter of the year.

Like-for-like bike sales jumped 12.5% in the period helped by gold medal winning performances by Sir Bradley Wiggins and Laura Trott. The retailer sells bike ranges designed by both stars.

By comparison bike sales fell by 4% in the first quarter of the year.

The group added that growth in its new parts business was driven by bulbs, blades and batteries and new motorcycle ranges.

Chief executive Jill McDonald said: "Good growth in cycling sales during the peak summer period was supported by new ranges, strong promotional activity, good weather and the success of Halfords' Olympic cycling heroes."