Their music dominates the airwaves and some have even received Grammy nominations so it is only right that Forbes celebrates the most promising acts in rap with their 2016 edition of Hip-Hop's Cash Princes. Fetty Wap, Boi-1da, Dej Loaf and Joey Basa$$ are among the rappers and producers hotly-tipped to become the next generation of hip-hop moguls.
Following an incredible 2015, which saw his debut single Trap Queen become a summer anthem, Fetty Wap is the most notable entry on the list. The New Jersey native, real name Willie Maxwell II, soared to number one on the Billboard 200 chart in the US in September 2015 with the release of his eponymous debut album, earning him millions of dollars along the way.
Her style of interwoven singing and rapping has earned Dej Loaf comparisons to everyone from Lil Kim and Foxy Brown to Drake, but the Detroit native is a force to be reckoned with in her own right. Exploding onto the scene with her hit single Try Me, Loaf has gone on to collaborate with the likes of Big Sean, Kid Ink and the legend himself, Eminem.
Boi-1da is the creative force behind many popular Drake songs stemming way back to the Young Money star's early days in 2009, with songs including Best I Ever Had, Forever, Over, Headlines and 0 To 100. The 29-year-old, real name Matthew Jehu Samuels, has also worked with DJ Khaled, Nicki Minaj and Eminem.
The Cash Princes list, which also features G-Eazy, Joey Bada$$ and Little Simz, was collated by Power 105.1 Breakfast Club DJ Charlamagne Tha God, Atlantic Records chief Craig Kullman and hip hop pioneer Lovebug Starski, producer Hit-Boy and three Forbes staff members.