HTC has reportedly delayed its plans to launch the Grip wearable fitness tracker. The device was showcased at the Mobile World Congress (MWC) in February this year and was scheduled to hit markets by the end of 2015.

However, Android-centric blog Phandroid has reported that HTC Grip will not be available until the first quarter of 2016. Instead, the Taiwan-based company is planning to launch "a fully integrated digital ecosystem of products", early next year in association with sportswear company Under Armour.

"As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year," the company said in a statement. "This global launch will provide tools needed to help athletes of all levels track, manage and improve their health and fitness."

IBTimes UK has contacted HTC, requesting the company to elaborate on the latest development.

Further, it is being speculated that the company is working on some new fitness tracking devices apart from the HTC Grip. These devices will be Android compatible. Moreover, the company is rumoured to include one of its smartwatches in the list of upcoming fitness tracking devices, to take on the Apple Watch and other Android Wear smartwatches.

The HTC Grip features a 1.8in curved PMOLED display and uses Under Armour's UA Record system to track the movement of users. It incorporates five sensors and is compatible with Android and iOS devices.