I'm A Celebrity... Get Me Out of Here! launched its 2016 series on Sunday night (13 November) and it caused quite a stir on social media, from Ola Jordan's substantial amount of flesh on show to Vicky Pattison's poor television presenting on the follow-up programme, Extra Camp, on ITV2.
Upon arrival in Australia, the new campmates – who include the likes of Carol Vorderman and Wayne Bridge (see full list here) – were split into two groups, the Jungle Celebs and City Celebs. They were then tasked to compete in the terrifying Saviours Challenge.
Each City Celeb was asked to pick a Jungle Celeb to pair off with, and the two would then compete against fellow contestants in a bid to save their partner from the next Bushtucker trial – which undoubtedly includes a lot of creepy crawlies.
Entertaining as it was for viewers, the task ended pretty horrendously for the likes of Scarlett Moffatt and Jordan Banjo, along with Ola Jordan and Sam Quek. Gogglebox's Moffatt lost out to Larry Lamb in a canoe race, while Banjo lost out to Countdown's Vorderman in a stop-the-clock plank challenge. Neither one of the unfortunate pair did quite enough to redeem each other from the frightful Bushtucker trial that lay ahead.
And it didn't go too well for Strictly's Jordan – who also lost out in the plank challenge while her partner, Olympic Gold Medallist Quek – lost out to footballer Wayne Bridge and Lisa Snowdon in a skydive challenge.
Despite losing out, both teams didn't seem too bothered. Banjo told the campmates: "It's fine. It's worked out," said Jordan.
Quek also said: "I was dreading coming into camp and telling you the bad news so I really felt nervous coming into camp".
Since the dramatic first episode, many viewers took to Twitter to express their interest in the show. The reaction was mixed, with many not knowing who the majority of the celebrities were. One user commented: "Oh good, I know 3 "celebrities" on #ImACeleb Who the rest are? No clue!!" while another couldn't disagree any more: "It's so nice to actually know all of the celebs this year #ImACeleb".
A third wrote: "Jeez only a couple of these 10 "celebs" are even well known, it's like they are scraping the bottom of the barrel this year #ImACeleb".
Others were quick to decipher who their favourites were in the early stage, with many warming to Moffatt, 26. One user tweeted: "Finding #ImACeleb quite amusing atm. Scarlet Moffat already making me chuckle", as another added:" Catching up on I'm a celeb.. love @ScarlettMoffatt shes hilarious but how adorable is @larrylamb47 #winners #ImACeleb".
Viewers also commented on Geordie Shore star Vicky Pattison's presenting skills on the follow-up show, Extra Camp.
One viewer wrote: "Poor Vicky Pattison she thinks if she lays the GEORDIE on with a trowel she can be the female Ant and Dec. Poor pet. Deluded #ImACeleb," as another said: "Who give @VickyPattison a job on I'm a celebrity 'extra camp' she's ruined it, so much acting it's making me ill #ImACeleb".
A third continued: "@VickyPattison is trying too hard on @imacelebrity extra camp. Over gesturing/laughing, over emphasising herself to the camera. Embarrassing".
I'm A Celeb continues tonight at 9pm on ITV.