Footwear brand Kurt Geiger is marking its 50th anniversary by supporting emerging talent at the London College of Fashion.
The company has pledged to donate £300,000, over a period of three years, to the esteemed school in an effort to "nurture" budding designers.
The contribution will provide funding, mentoring programmes and scholarships to footwear-specialist school Cordwainers at the London College of Fashion.
"Design is at the core of everything we do," Neil Clifford, chief executive of Kurt Geiger told WWD [Woman's Wear daily].
"It was time we gave a bit of money back. It's about finding and nurturing the next generation and their education."
Professor Frances Corner, head of LCF said: "The funding and support that Kurt Geiger will bring to Cordwainers will be invaluable."
To also celebrate its 50 year millstone, the hugely successful footwear label has created a £500 gold crocodile shoe, which will go on sale in October, as well as coming up with its first ad campaign.
Louis Simonon, son of The Clash bassist Paul Simonon and Sam Rollinson, one of the British modeling industry's brightest young stars team up for the black-and-white campaign images.