The Topshop Unique London Fashion Week Autumn/Winter 2016 show was a celebrity-packed affair, taking place at London's Tate Britain museum. Supermodels Karlie Kloss, Lara Stone and Suki Waterhouse were among the front row stars. Kloss said she is not used to watching catwalk shows but this one received her seal of approval.
"I've only sat and watched shows once or twice before so this is still a very new experience for me, but I love seeing the clothes. The furs were really beautiful and there was this dress at the end that closed the show... I'm already planning where I'm going to wear that to," said Kloss.
Kate Moss's sister Lottie was also in attendance for the show, which featured oversized military fur-collar bomber jackets, oversized knits and skinny long johns. Embellished velvet slip dresses and corseted minis added a touch of glamour to eveningwear. Arcadia Group CEO Philip Green commented on Burberry's decision to retail catwalk collections immediately from September, saying the business model is good for Topshop.
"The customers are buy now, wear now: they see it, they want to buy it. If we go and ask a customer in three months' time do they remember what they saw on the catwalk they won't even remember. I think it helps us because it's what we do. So you know we're in the catwalk business every week so doing somethings that's fresh, or new, or available now – perfect for us," he said.
Green added that Topshop has to put on a great catwalk during London Fashion Week to keep up with the competition. "As the only high street retailer, we've got to do something great, just to sit in the mix of people, like they're all running off to McQueen or wherever everyone was going. If we want to play in that arena then we've got to do something great. I mean I think this is a beautiful venue. It's about caring and doing it properly. I think just putting up a tent somewhere is not the answer. We've got to do it properly or not do it."
Having previously worked on collaborations with Kate Moss and Kendall and Kylie Jenner, the retailer is about to launch its latest one with Beyonce. "Well we are ten days away from announcing our Beyonce brand, our athletic brand, which is going to be Monday week, and we are going to launch the brand with a show on the 10th April... so she's coming here, and she's going to be part of the show to launch the brand," Green said.
London Fashion Week runs until 23 February.