TV chef and health campaigner Jamie Oliver is offering free food and drink to the families affected by the Grenfell Tower fire in west London.
The celebrity foodie has ordered staff at a nearby London branch of Jamie's Italian to provide free meals and refreshments to the hundreds of families who last their homes today.
Oliver wrote on Instagram: "To any of the 100's of families effected by this terrible fire at Grenfell Tower Notting hill today, you are all welcome to come hang out in my restaurant and be fed and watered by my Jamies Italian team.
"We are in the Westfield just around the corner. Food and drink free of charge so just go and speak to my manager Juan and we will sort you out and give you some love
"This is for victims of the fire our thoughts, love and prayers are with you all big love Jamie."
Six people have now been confirmed dead as a result of the blaze that ripped through the 24 storey block in the early hours of this morning. The death toll is expected to rise.
Local celebrities have also done whatever they can to help the several hundred survivors whose lives have been destroyed by the fire.
Pop singer Lily Allen claims to have opened up her home to any victims that need assistance while designer Stella McCartney's chef was serving food up those in need at St Clement's, a nearby church.
Jeremy Clarkson, who also lives nearby, encouraged locals to do whatever they could to help the those in desperate need.
"People of Kensington," he said. "Remember to give what you can spare – clothes etc – to those made homeless by that terrible fire," tweeted Top Gear presenter Jeremy Clarkson, who lives in the area."
It wasn't just celebrities on doing their bit for the surviving Grenfell residents. A local man, using the Twitter profile Sammy W, uploaded a terrifying amateur video of the blaze, saying: "If anyone needs some help tonight message me. I can't believe what's happened in my area."