Manchester City and Paris Saint Germain have no intention of reining in their spending in the wake of their Financial Fair Play punishments.
The Premier League champions accepted their punishment of a £49m fine and had their Champions League squad for next season reduced to 21 players after breaches of FFP, having also been ordered to freeze their wage structure of their European squad for the next two seasons.
PSG were charged with similar breaches and were handed an identical warning with both clubs advised to "significantly limit spending in the transfer market for seasons 2014/2015 and 2015/2016."
However early indications suggest neither club are prepared to back down in competing to sign the best, and ultimately the most expensive, players available in the transfer market, an approach that will bring them under further scrutiny from Uefa.
While City face a dilemma in retaining the services of James Milner in order to satisfy home-grown player requirements in Europe next season, the club are looking to wrap up their incoming business swiftly.
Eliaquim Mangala of Porto and Arsenal's Bacary Sagna remain closely linked with moves to the Etihad, with the centre half's transfer fee and the full back's wage demands likely to be exorbitant.
But the English champions have suggested nothing will see them deviate from a blueprint that saw them operate so successfully this time last year.
"Last year we had very clear plans," City chairman Khaldoon al-Mubarak told the club's official website. "Our business was done mostly early in the window. We had a great pre-season and season. Expect the same today but even earlier.
"Today I can tell you that we know exactly what needs to be done. We know exactly the players that need to go and the players that need to come in; the areas that need to be strengthened and the players we need to bring in to expect an efficient and swift execution plan. We will have the players to compete in four championships."
PSG, who celebrated a second successive Ligue 1 crown earlier this month, have made a more brazen response in the face of European football's governing body.
"We will sign whoever we want," PSG chairman Nasser al-Khelaifi said. "We've already got a great team, we don't need much more, but we will look at where we can improve. No one will stop us. I'll have the players that I want. How? That's our business."