Brett Ratner and Melania Trump
Brett Ratner/Instagram @brettrat

The upcoming documentary about First Lady Melania Trump is struggling to attract audiences despite a high-profile promotional effort, with early box office estimates indicating poor ticket sales.

Social media posts have surfaced showing empty theatres across major American cities, including Boston. Reports from AMC and Regal cinemas indicate only a handful of tickets sold for the scheduled screenings. In Boston's largest AMC theatre, just one ticket was purchased for three Friday night showings.

Film producer Nate Gilbert wrote on X, 'Not a single ticket sold for the opening night of Melania at Boston's largest theater.'

Gilbert's comments have left users divided with supporters stating that some venue sites were jam-packed. 'Yesterday in Ft Lauderdale. Plenty of seats sold,' posted a user.

'Not a single ticket sold for Avatar on the same day... LOW IQ post.'

'Barely any good seats left in Jacksonville, a purple city with a dem mayor. This is the 7:15 pm showing on opening night. Pretty good for a political doc.'

Likewise, critics shared their disdain for the documentary, calling out the Trump Administration.

'Shocker. Who would've thought that a fabricated documentary about how a Slovenian hooker who fucked her way to the White House and married a pedophile at the instruction of a sex trafficker wouldn't fill the place. People know trash when they see it,' one user replied.

'To my American friends, please don't pay to go see this slop.'

'No one wants to see anything to do with that family, especially a film.'

'Theaters for the Melania movie are as empty as Trump's promises for lower prices and healthcare.'

Meanwhile, US President Donald Trump has been outspoken about the film, claiming it is selling fast on social media.

'MELANIA, the Movie, is a MUST WATCH. Get your tickets today — Selling out, FAST!' he wrote on Truth Social.

His comments, however, appear exaggerated in light of actual sales figures.

Critics and entertainment commentators have ridiculed his assertions, pointing to the stark contrast between his promotional enthusiasm and the reality of poor ticket sales.

It's gonna be 'weak'

Despite the considerable investment, industry analysts suggest the film's opening weekend is unlikely to recoup its costs. Market research firms project modest earnings; the National Research Group estimates around $5 million, while Boxoffice Pro's more conservative forecast ranges between $1 million and $2 million.

These figures are far below expectations considering the film's marketing budget and the scale of its theatrical release.

Other than Boston, in New York City, two seats had been reserved at Times Square cinemas by Saturday night, with several screenings reportedly displaying zero reservations. UK screenings have also seen similarly poor sales; in London, only a handful of tickets have been booked for the first showings at Vue cinemas.

The apparent lack of audience interest has prompted scepticism about the film's commercial prospects. Industry sources note that the film's hefty production and marketing budget make its underperformance a notable disappointment.

And the controversies keep on coming

The film's director, Brett Ratner, has been a controversial figure since allegations of sexual misconduct surfaced against him in 2017. This has added an extra layer of scrutiny and controversy around the project.

Inside reports from production suggest a chaotic filming process, with some crew members expressing discomfort over what they describe as propagandistic content. There are claims of a tense atmosphere on set, with criticism pointing to the film's potential bias and promotional tone.

Congresswoman Alexandria Ocasio-Cortez took to X to slam Trump and the White House for having a movie night on 'Melania.'

'Today DHS assassinated a VA nurse in the street, Bondi is attempting to extort voter files, and half the country is bracing on the eve of a potentially crippling ice storm with FEMA gutted,' she wrote.

'So what is the President up to? Having a movie night at the White House. He's unfit,' she added.

Set to premiere across at least 1,400 theatres worldwide this weekend, the documentary is a lavish production reportedly costing Amazon MGM Studios around $75 million, combining rights acquisition and extensive marketing campaigns.

The film chronicles Melania Trump's activities during a critical 20-day period leading up to her husband Donald Trump's second presidential inauguration. It promises an inside look at her family, business pursuits, and her role as First Lady, including exclusive footage of private meetings and personal moments.