Meghan Markle
Meghan Markle's As Ever holiday promotion drew criticism from Australian royal commentator Angela Mollard, who questioned the duchess's public image Office of the Governor-General, CC BY 4.0 , via Wikimedia Commons

Meghan Markle's As Ever video, posted on Instagram on 6 October to promote the brand's holiday collection, has drawn criticism from Australian royal commentator Angela Mollard.

Mollard called the post 'nauseating' and questioned how the Duchess of Sussex presents her business interests alongside her continuing royal identity.

The remarks emerged in a discussion with presenter Gabriella Power, according to reporting by the Express. Mollard argued that the montage devoted too much attention to Meghan's achievements and too little to the people helping build her company. Her criticism reflects her opinion about the video, not an established finding about Meghan's intentions.

Meghan Markle Showcases Family and Origins of as Ever

The video traced Meghan's interest in business to her childhood. In its Instagram caption, she recalled making scrunchies on her grandmother's Singer sewing machine at about eight years old and selling them for $1 each.

She also mentioned Girl Scout cookies, lemonade stands and a job in a frozen yoghurt shop. 'My entrepreneurial spirit was always there,' she wrote, connecting those early experiences with her work developing As Ever.

The montage combined childhood photographs with behind‑the‑scenes footage of the lifestyle brand. It also included Prince Harry and a clip of the couple's daughter, Princess Lilibet, helping Meghan make raspberry jam.

Asked for her opinion of the mixture, Lilibet replied, 'I think it's beautiful.'

The holiday collection includes gift baskets and chocolates, as well as an advent calendar made in collaboration with Los Angeles chocolatier Compartés.

Meghan also thanked the people involved in her business. 'As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud and grateful,' she wrote. She expressed appreciation for those who helped 'bring this vision to life.'

Why Angela Mollard Took Issue With the Post

Mollard, a royal commentator and News Corp columnist, took issue with that balance between personal reflection and recognition of the team.

According to the Express's account of her discussion with Power, Mollard said Meghan had spent 'three‑quarters of this post self‑congratulating.' The proportion was Mollard's assessment, not an independently measured breakdown of the video's content.

Prince Harry & Meghan
Prince Harry and Meghan Markle face renewed scrutiny as Angela Mollard criticises Meghan’s As Ever holiday video, calling it ‘nauseating’ over its focus on her achievements Hugo Horváth/Flickr

Mollard also suggested Meghan was 'straddling that sort of celebrity access' while trying to remain 'royal adjacent.' The remarks questioned Meghan's public presentation but did not establish any attempt to resume royal duties.

Mollard compared the montage with posts from working members of the Royal Family, saying those accounts usually focus on charities or people met during engagements.

Meghan's post had a different stated purpose. It promoted As Ever, a private business, rather than documenting an official royal appearance.

Meghan's caption did thank colleagues, although Mollard considered the acknowledgement inadequate.

Meghan's UK Stay Renews Debate on Royal Image

The discussion follows Meghan and Prince Harry's return to Britain with Prince Archie and Princess Lilibet in August 2026. Reports have placed the family in the Cotswolds during an extended stay, although their private living arrangements have not been formally detailed.

The couple stepped back from working royal duties in 2020. Buckingham Palace confirmed in February 2021 that they would not return as working members of the Royal Family. Their titles remain, but their independent commercial projects are not official royal activities.

Meghan's public work has also included charitable initiatives. On 11 October, International Day of the Girl, As Ever said it would direct 100 per cent of net proceeds from that day's jam and tea sales to Malala Fund, in partnership with Archewell Philanthropies.

The announcement followed Meghan's meeting in London with Nobel Peace Prize laureate Malala Yousafzai. It provided a recent example of the duchess linking her business platform with support for girls' education.

Mollard's complaint nonetheless centred on the tone of the 6 October video. Meghan's own caption celebrated her entrepreneurial journey while expressly recognising the people who had helped her get there.