American pop star Taylor Swift has been unveiled as the cover girl for January issue of British Vogue, but fans seem to be unimpressed with the latest feature.

In fact, loyal readers of the fashion bible didn't hesitate to call out Editor-in-Chief Edward Enninful, who had made quite an impression with his debut cover (December) starring model Adwoa Aboah.

Introducing the January 2018 issue of #NewVogue starring @taylorswift, photographed by Mert & Marcus wearing @ysl by @anthonyvaccarello Read on at the link in bio

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Captured by famed photographers Mert Alas and Marcus Piggott, the latest magazine cover – that has Swift channelling a vixen look in a backless red outfit – was unveiled on Monday, 4 December. And seems like the Reputation artist was quite excited herself as she shared a glimpse of the cover with her over 100 million Instagram followers.

Alongside the shot, she dished about her experience of working with the New Vogue.

"Thank you @edward_enninful and @mertalas for your passion, spirit, and contagious laughter on set," she wrote adding, "Mert and Marcus took these photos for @britishvogue and my album photos for reputation, and it's been such a bonding experience working together so closely and talking so much about what we wanted to make."

"It's been a while since I've done a magazine cover. I'm really happy my first one back was with such wonderful people," the songstress added with the hashtag, "#newvogue".

No sooner was the cover picture unveiled online that fans flocked to the site to share their opinion; surprisingly though many viewers seemed divided about Swift's feature on British Vogue.

Deep blue, but you painted me golden.

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"I had high hopes for the last month after the Adwoa cover... Thought it could've even gone up from that but no (sic)," a user, disappointed with the new cover shared. A second one added, "I'm truly disappointed. Expect more from Edward Enninful."

"Just hope it's not kardashian or jenner next cause that's me done with 'new' vogue," a third user wrote.

As fans debated over Swift's gothic looks in the latest issue of the fashion magazine, some went on to draw comparisons with last month's cover featuring Aboah, the model-cum-activist.

"From a classy cover last month to this? Great," a critic wrote, while another shared, "Couldn't you feature someone who is British?"

Amid the flurry of criticism, however, several Swift supporters rushed to the singer's defence.

"Not into her but this is a great cover and a great look you gave her," one user wrote.

Another added, "Keep in mind guys she wrote a poem for this issue and did a 12 page editorial spread, haters stay shook she is a songwriting genius."

"Thank you for finally putting our queen back in the covers again," chimed in someone else.
Check out last month's cover of Vogue British below – the first issue under Enninful's guidance, the first male editor of the fashion bible.