Erika Eleniak
Baywatch star Erika Eleniak, 56, is reportedly making $10K per week after joining OnlyFans Instagram / @officialerikaeleniak

Erika Eleniak appears to have turned her decades of television fame into a lucrative new venture, with the former Baywatch star reportedly raking in around $10,000 (roughly £7,400) a week through OnlyFans just weeks after launching her account at 56.

The former actress has also passed 1,100 subscribers. TMZ reported that her OnlyFans page initially focused on foot-related content before she began sharing more daring material. The figures put Eleniak on course for roughly $40,000 (£29,500) in a month if the pace continues.

The figure should be viewed as reported revenue rather than confirmed take-home pay, given the lack of a publicly available financial statement showing how much Erika Eleniak keeps after platform fees, taxes, and other expenses.

Baywatch Fame Switches to Online Audience

Erika Eleniak rose to fame after playing lifeguard Shauni McClain on Baywatch from 1989 to 1992. Her time on the hit series helped establish her as one of the show's familiar faces, alongside stars including David Hasselhoff. She later continued working in film and television, and became known for appearances in Under Siege and other projects.

More than three decades after first appearing in the iconic red swimsuit, Eleniak has taken a different route to reach her audience. She announced her OnlyFans launch in August, saying the page would give followers access to personal photographs, videos, beach-related material and content featuring her feet, which she said fans had repeatedly requested.

'I basically grew up on the beach in a red swimsuit, so this feels like coming full circle -- except now I'm calling the shots. Fans are getting my real life, my personal photos and videos, plenty of beach days and, yes, the feet everyone keeps asking about,' Eleniak told TMZ.

'I've been Erika from 'Baywatch' for decades, but OnlyFans gets a side of me people haven't seen. It's personal, playful and unfiltered -- and if you came for the bare feet in the sand, I promise you won't be disappointed.'

OnlyFans Venture Swiftly Gains Momentum

Erika Eleniak's reported subscriber count has climbed past 1,100, with TMZ saying the star is now generating about $10,000 each week. At this rate, her reported earnings could reach approximately $520,000 (roughly £390,000) over a year before deductions, if the income level remained steady.

That projection is only a calculation based on the reported weekly figure and does not represent a confirmed annual salary.

Her reported success comes despite the page being promoted primarily for personal and lifestyle content rather than as an exclusively explicit platform.

Page Six reported that Erika Eleniak planned to give subscribers a more private look at her life, including beach photographs and videos, while also responding to interest in her feet.

Reports say Eleniak is also expected to make a cameo in Fox's upcoming reboot of Baywatch, returning as Shauni McClain, although the character will have a different role decades after her original appearance on the series.

Alongside her upcoming television appearance, the star seems to now be using a subscription platform to maintain a direct relationship with followers. The early reported figures suggest that this strategy is already proving financially significant.