LG G Watch, the company's first Android wearable device that was showcased at Google's I/O Developers Conference earlier this year, is now open for purchase throughout the world. People across the globe can purchase the LG G Watch from Google Play and various key retail centres.

According to LG, the company's first wearable device is also available both on Google Play as well as in brick and mortar retail stores in twelve countries - United Kingdom, Ireland, Italy, Spain, Germany, France, Canada, United States, India, Japan, South Korea and Australia.

The price of the LG G Watch differs based on geographical locations. The Android Wearable costs £159 in the United Kingdom. In the US, the LG G Watch is priced at $229, and users can order the gadget from AT&T which is said to begin official sales and product deliveries from 11 July.

Being LG's first wearable device running Google's Android Wear operating platform, the G Watch should have at least incorporated the 'heart rate monitor' functionality that would have made the gadget a worthy competitor to Samsung's Gear Live (showcased at Google IO 2014) which lets users monitor heart rate during walking/jogging.

LG has incorporated the "smart notifications" feature within its G Watch, with which users can keep tabs on the most important tasks without having to set alarms for each task/activity.

Technical specifications of the device include a 1.65in LCD display, 1.2GHz Qualcomm Snapdragon 400 processor, 4GB Memory, 512MB RAM, 400mAh battery and of course the Android Wear operating system.

For connectivity, users get Bluetooth 4.0, and the watch also comes incorporated with Accelerometer and Gyro sensors. LG has also made the G Watch's body dust and water resistant.

But taking a look at the watch's design will remind old-timers of the now outdated 'Calculator watches' that were developed by then popular brand Casio. LG should have focussed a bit on the design of G Watch, rather than adapt the 'legacy design' system.

"As one of the first Android Wear devices to market, we see this as the beginning of a long-term commitment to making wearables running Android Wear a household name," stated Dr Jong-seok Park, president and CEO of LG Electronics Mobile company, in a press release.

The G Watch should pass off as the second choice of people preferring smart watches. With Samsung Gear Live incorporating features like the optical heart rate sensor, AMOLED touchscreen display, and more importantly a comparatively classic design, the latter may have a slight edge over LG's smartwatch offering.

With Apple and Microsoft both speculated to release customised smartwatch versions, LG's G Watch is bound to face stiff competition. Also, with Taiwan based Asus rumoured to release a sub $100 ultra-slim smartwatch, LG's G Watch could also see future price reductions.

As of now, people buying LG's G Watch, can sync the gadget with smartphones running Android 4.3 and above versions. An Android Wear app has also been recently added to the Google Play store.