Lego

Annual product launches remain a fundamental part of Lego's growth strategy.

Angelo dela Dingco Nov 28, 2025

Nintendo's iconic Game Boy returns as a stunning new LEGO building set. This near 1:1 scale replica, complete with working buttons and interchangeable Game Paks.

Vinay Patel Jul 24, 2025

LEGO has officially unveiled its new One Piece collection, bringing the beloved Netflix live-action series to life in brick form.

Vinay Patel Jun 06, 2025

Wichita Lego stores saw a surge in thefts (19 between Jan and May) targeting Star Wars and Indiana Jones sets.

Vinay Patel Jul 01, 2024

Forget lemonade stands! Gen Z can turn Legos into big bucks as adult toy sales surge. But beware, not all plastic turns to profit.

Vinay Patel Jun 19, 2024

Investing in LEGO is more lucrative than wine, art and gold a study suggests. So, how can you take advantage of this?

William McGill Jan 20, 2023

.Retailers are urging parents not to wait for the last minute to shop.

Nina Siena Oct 28, 2020

The Danish toy company also pledged to expand into bio-bricks that use sugar cane for their brick sets

Nina Siena Sep 16, 2020

The LEGO Super Mario set is a brilliant mix of brick-building and interactive tech in one package that is making its way to store shelves later this year.

John Diente Mar 13, 2020

The Lego set will be available from September 1 online; all of the seven Friends cast will also made of Legos.

Saptaparni Goon Aug 09, 2019

Clean-up operations are taking place in many of Britain's beaches as debris and rubbish continues to be washed up in the wake of Storm Eleanor.

Jordan Bhatt Jan 09, 2018

The city of Tel Aviv spent a year building a 36m high toy brick tower to honour the memory of an 8-year-old boy who died of cancer in 2014.

Claire Toureille Dec 27, 2017

Lego has won a landmark legal case in China against rivals selling cheap imitation plastic blocks almost identical to the originals.

Paul Wright Dec 09, 2017

These are the stories of the scientists featured in the Lego Women of Nasa set: Nancy Grace Roman, Margaret Hamilton, Sally Ride and Mae Jemison.

Kashmira Gander Nov 02, 2017

Lego distances itself from counterfeit toys that authorities fear glorify Isis violence.

Ludovica Iaccino Sep 29, 2017

Time-lapse video shows Ferrari SF70H model appear before your eyes.

Alistair Charlton Sep 01, 2017

Tiny DIY computer features an e-paper display and even has Wi-Fi.

Owen Hughes Apr 05, 2017

Forget Technic or Mindstorms, now you can turn existing Lego kits into motorised and motion-sensitive toys.

Mary-Ann Russon Jan 04, 2017

Enjoy the 24 days before Christmas no matter your budget

Toyin Owoseje Nov 28, 2016

The new Leicester Square Lego store covers an area of 914 square metres over two floors.

David Sim Nov 17, 2016

'We can confirm that our collaboration with the Daily Mail has ended with no plans for promotions in the future.'

Tareq Haddad Nov 12, 2016

The campaign is urging companies to pull ads from some newspapers in response to coverage of refugee crisis.

Jen Offord Nov 12, 2016

TT Fusion's Lego-themed legacy returns to its roots in an infectiously fun romp.

Oliver Cragg Jul 05, 2016

Otto follows in the numerous footsteps of Paul, the World Cup predicting octopus.

James Tennent Jun 22, 2016

These are the best classic Lego Star Wars sets you are looking for to celebrate Star Wars Day 2016.

Oliver Cragg May 04, 2016

A fan has submitted a Johnny Five set to Lego Ideas and over 10,000 people have voted to have it made.

Mary-Ann Russon Apr 29, 2016

Lego has teamed up to create 18 minifigures including Mickey Mouse, Donald Duck, Alice and Maleficent.

David Sim Mar 30, 2016

Third-person 'blaster battles' and multi-builds shown off in new footage from Warner Bros.

Oliver Cragg Mar 23, 2016

Smiley and Garrett's Lego drone can roll on a single axis and has attachable arms for his thumbs-up torch.

India Ashok Feb 27, 2016

Lego will showcase over 300 sets including from Star Wars at the NY Toy Fair.

A Prasad Feb 14, 2016