Volvo has announced plans of integrating popular music streaming service Spotify into its new models. Spotify will be linked with Volvo's Sensus Connect System in upcoming vehicles including the XC90, S90, and V90.
The application will allow users to seamlessly stream and search for songs, artistes and albums. With the service, drivers will not be required to use their smartphones to stream music while on the road. Additionally, the Spotify Connect functionality will allow passengers to use their smartphones as remote controls for the in-car app.
Speaking at the launch of the service at the Mobile World Conference in Barcelona, Bjorn Annual, SVP for marketing sales and service at Volvo Cars said, "Anyone that has used Spotify knows how great it is – you have access to your favourite music, all the time. We are very proud of our unique and custom-made interface for Spotify."
In 2013, the Swedish manufacturer had integrated Spotify to the dashboard, wherein drivers could stream music with an internet dongle or via their mobile phone's data connection. Users can also stream music on Spotify in Volvo cars via Bluetooth or Apple CarPlay. Various features of the streaming service will be on the dashboard, in the form of a large tablet-like touch screen, in all new XC90, S90, and V90 models. Volvo said that the app will be accessed in all countries where the service in available.
The integration gives an edge to Spotify – as compared to rivals Google and Apple Music – in the music streaming and subscription industry. Interestingly the service is also integrated with car dashboards system for Apple CarPlay and Android Auto.