Christmas in London, paritcularly for fashion followers, really begins when the Claridge's tree goes up. This is the sixth year that the traditional British hotel has invited a noted fashion designer to decorate its famous tree and Burberry's Christopher Bailey has been bestowed the honour this year.
With the likes of John Galliano, Lanvin's Albert Elbaz and Dolce and Gabanna having decked the halls in previous years, Christopher Bailey, a long time friend of Claridge's, has gone all out this year to stamp the quintessentially British Burberry stamp on his design which will be unveiled on Monday 16 November.
In an homage to Burberry's history as a weather-proofing essential alongside Claridge's art deco design, Bailey's tree is made up of over 100 umbrellas finished in bespoke gold and silver metallic fabric. The tree will also be adorned with thousands of twinkling lights that react to movement to create a constant illuminated display for onlookers. The tree will also have 'Burberry Bellboys' on standby to help hotel guests with their Christmas wish lists.
Speaking about the partnership, Bailey said: "Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge's Christmas Tree - the iconic hotel celebrating a joyful time. We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay."
The hotel is also supplying the British fashion brand's signature trench coats in every room for their guests so it will be a truly immersive Burberry experience for those checking in for the festive season this year.