Grok AI
X/ Alex Patrascu

Elon Musk is catching heat again over Sydney Sweeney.

The Tesla boss shared an AI-generated video of the actress on X this week, using her digital likeness to promote his platform's Grok Imagine tool. The clip shows a fake Sweeney standing inside a spaceship, delivering lines about how the AI software has improved. It came just six weeks after he sparked outrage by reposting a meme sexualising her body at a film premiere.

'Grok video is now 10 seconds, and the audio is greatly improved,' Musk, 54, wrote alongside the clip on Wednesday. The post racked up more than 48 million views, according to Unilad. Nobody asked whether the Euphoria star was okay with her face being used to flog AI software.

What The Video Shows

The 10-second clip places a computer-generated Sweeney inside a spaceship. She turns to a male figure and asks, 'So let me get this straight. Grok videos are now 10 seconds, and the audio is greatly improved?' He replies, 'Yeah, pretty much. Do you like it?'

X user Alex Patrascu created the video and shared the exact prompt he fed into Grok. He asked for a Hollywood-style scene with handheld camera work, dramatic lighting, and quiet spaceship hum in the background.

Sweeney's name appeared nowhere in those instructions, Us Weekly reported. Nobody knows why Grok generated her face anyway.

The December Post That Started It All

This is not the first time Musk has zeroed in on the actress. Back in December 2025, Sweeney walked the red carpet at The Housemaid premiere in Los Angeles wearing a low-cut white gown. Footage of her went viral.

Musk reposted an AI-generated image contrasting a woman with a large chest against a graphic of an inflamed red spine. The caption read 'What It Looks Like' and 'How It Feels.' Above it all, he typed 'Can't be easy.'

The backlash was swift. 'She's 30 years younger than you. Weird,' one X user shot back. Another wrote, 'Don't you have a rocket to build or something?' Others called him 'creepy' and 'pathetic.'

Grok Already Under Investigation

Sydney Sweeney
Reddit/ PopCultureChat

Musk's AI tool has bigger problems than awkward celebrity cameos. California Attorney General Rob Bonta announced on 14 January that his office was looking into nonconsensual sexually explicit content generated by Grok.

'The avalanche of reports detailing the non-consensual, sexually explicit material that xAI has produced and posted online in recent weeks is shocking,' Bonta said. He added that the content depicted women and children in explicit situations and had been weaponised to harass people online.

The European Union piled on too, launching its own review to see whether X broke the Digital Services Act. Grok Imagine debuted in July 2025 with a 'Spicy' mode that let users generate nude images. Musk had to walk back some features earlier this month after users started creating inappropriate content of real people.

Sweeney Has Dealt With This Before

The actress is no stranger to commentary about her body. She addressed it during an October appearance on SiriusXM's The Julia Cunningham Show, saying she had been dealing with sexualisation since Euphoria made her a star.

'I think Cassie was just such a big pop culture character,' Sweeney said. 'It's difficult for people to disassociate actors from their roles.'

During a Vanity Fair lie detector test with The Housemaid co-star Amanda Seyfried, Sweeney shut down speculation about cosmetic surgery. 'I have never gotten work done,' she said. 'I am so scared of needles, you have no idea.'

Musk, meanwhile, is worth roughly $775 billion (£627 billion). Much of that fortune comes from the AI boom that has sent valuations soaring across his companies, including xAI.