Joey Essex
Joey Essex says he is a trendsetter. Twitter

In one of the day's more unlikely claims, reality star Joey Essex has told the world that Princes William and Harry are copying his style.

According to the 23-year-old, the royal duo have been inspired by his smart yet stylish ensembles and gelled hair.

"They're quite plain but they dress cool. I think they look good. They're both trying to copy my haircut, which is annoying," he told video and book rental company Blinkbox Books.

But don't worry, he is ok with them following in his fashionable footsteps.

"If they want to do that, they can." he added.

The former I'm A celebrity contestant, who spoke to Blinkbox Books following the success of his autobiography, 'Being Reem', also offered flamed-haired Harry some relationship advice.

Essex believes that if the 29-year-old wants to win back his ex-girlfriend Cressida Bonas he just needs to tell her how he really feels.

"Just stay calm. Don't play games and just be honest with your feelings," he said.

Essex's comments come just days after Prince William only managed seventh place in the list of the best-dressed royals.

His 11-month-old son Prince George topped the survey conducted by junior fashion retail website