Kate Moss stopped traffic as she arrived at the Topshop flagship store in Oxford Street to unveil her latest collection for the high street fashion giant.
Looking business-like and effortlessly stylish in a gold striped trouser-suit, the 40-year-old presented the official launch of her first collection for the chain in four years.
She took to the purpose built stage in the store window for the launch event, which was hosted by BBC Radio 1 DJ Nick Grimshaw.
Moss is said to have taken inspiration from her own wardrobe for her SS14 collection, which comprises Seventies-style pieces, including fringed suede jackets, jump suits and maxi dresses, a weave waistcoat and suede shorts.
A deep blue fringed jacket is said to be inspired by one worn by the supermodel to three Rolling Stones concerts which she refers to as her 'gig jacket.'
The collection also features embroidered smock-tops, silk blouses, baggy pyjama trousers in satin with distinct prints and graphic print kaftans that will go on sale in high street stores globally and online from April 30.
Billionaire Topshop boss Sir Philip Green was on hand for the launch of the new 70s inspired collection, along with several of Moss's celebrity friends including Sienna Miller, designer Stella McCartney, actress Jaime Winstone and Kate's half-sister model Charlotte 'Lotte' Moss.
32-year-old Miller looked stunning in an embellished metallic mini-dress and peep-toe ankle boots.
The celebrity presence caused pandemonium as hundreds of fans were caught in the middle of Oxford Streets busy rush hour traffic.