For the ninth year, London Collections: Men is returning to showcase the latest offerings from Britain's most exciting menswear designers. The final preparations are being made at 180 The Strand, the home of the event for the next four days, but while the show tickets are reserved for the great and good of the fashion industry, there are plenty of events for the regular man.
From store launches to exhibitions, there are some great locations to head to over the weekend to make the most of fashion week without having to work in the fashion industry.
The renowned British designer has teamed up with the British Fashion Council to host an exhibition in his store at 9 Albemarle Street celebrating 40 years of punk. Exhibiting the work of punk scene photographer Derek Ridgers there are some incredible images from his book Punk London 1977 that captured the goings on inside the dingy clubs and basements of 1970s London.
For those wanting to take home some of the work, Derek has also created a limited edition T-shirt with one of the featured images from Soho in 1978 that you can buy in-store or online.
One of the classic homes of menswear, Jermyn Street is bringing fashion week to the store for London Collections: Men. In collaboration with Grace Gilfeather, fashion editor of GQ, who will be adding her directional fashion influence to bring together the brands of St James' for a LC:M special collection.
Showtimes are at 12, 2 and 3.30pm.
If you're looking to mimic the models rather than the editors the W Hotel is definitely the London Collections pit stop to head to. With services including Quick-Stop Barber Shop for haircuts, wet shaves and beard trims that are provided by Ruffians, The Shoeshiner with London Shoeshine to keep your new brogues looking perfectly fresh and a personalised embroidery bar with Hand & Lock.
For those looking for a holiday glow you can meet tanning mastermind James Harknett, and experience one of his iconic Man-Tans.
The best part is that you can treat yourself for free, everything apart from the Man Tans are complimentary but must be booked in advance.
The great thing about a city-wide event like London Collections: Men is the chance to get near some of the tastemakers and creatives who are immersed in the industry and hear their opinions. This year LC:M has set up three free talks with fantastic industry insiders including Industry titan Jop van Bennekom who is a founding partner and creative director of iconic style manual Fantastic Man and its sister magazine The Gentlewoman.
For those wanting info on styling, Show Studio's Lou Stoppard will be in conversation with Lotta Volkova, the enigmatic stylist who has worked with the likes of Balenciaga and Vetements and design duo Lee Swillingham and Stuart Spalding will be chatting about the artwork they have created for the likes of Dazed, POP and LOVE magazine.