Samsung's thirst for glory doesn't seem to be quenched easily as the smartphone manufacturer sets higher standards every year.

Samsung's success story dates back to 2010 as the company topped the charts by being the right competitor not only for Apple but for all the other major smartphone makers around the world.

After the launch of Galaxy S3 in London on May 3, Samsung's mobile division President JK Shin has revealed that the company had its sights set sky high in 2012 and it expected to sell over 200 million smartphones in 2012.

According to Strategy Analytics, the South Korea-based consumer electronics giant shipped 44.5 million smartphones in the first quarter, topping Apple's 35.1 million units. It also overtook Nokia Corp as the biggest handset maker.

The new goal of Samsung would boost its global smartphone market share to 23-24 percent, up from the 21.1 percent it held in 2011, according to Shin.

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