HTC shunned the dazzling lights of MWC 2016 for the launch of the HTC One M10, but it looks like the company is finally getting ready to lift the veil on its 2016 Android flagship smartphone after sending out an official teaser to the media.
Sporting the slogan "Power of 10", the image doesn't give much away in terms of how the HTC One M10 will look, although it does appear that the handset with sport a beveled edge. It sort of reminds us of the design of HTC's older One S and Desire models, but with a modern flourish more in line with the manufacturer's latest models.
We've already had a look at what is assumed to be the HTC One M10 thanks to various leaks from around the internet, most recently from serial smartphone tipster Evan Blass. According to reports, the handset will feature a 5.1in Quad HD AMOLED display, Qualcomm Snapdragon 820 chipset and HTC's signature "ultrapixel" camera technology. In keeping with tradition, you can also expect it to come running the latest version of Android 6 (Marshmallow), although no doubt with its Sense UI running over the top.
While HTC has seen success in reinvigorating its smartphone lineup with its One M series, the company has struggled to hold on to the magic with its latest releases. The Taiwanese manufacturer posted losses of $4.5bn (£97m, $139m) in the third quarter in 2015, meaning the company has even more resting on the success of the HTC One M10.
It's very likely HTC skipped a launch at Mobile World Congress in order to avoid being lost in the noise, aware of the crowds and fanfare Samsung in particular draws to its flagship launches. However, with consumers now clamouring around the Samsung Galaxy S7 and the potentially game-changing LG G5, HTC will needs to bring something unique to the table if it wants the One M10 to receive the same attention. We'll have to wait until April to find out, which is when the M10 is expected to finally break cover, alongside a rumoured smartwatch.