If you thought Jeremy Clarkson's dismissal from the BBC following a much publicised fracas with a producer might have deflated his ego, think again.
After a unique promotional strategy for his new series, The Grand Tour on Amazon Prime, his head is bigger than ever, and now emblazoned onto the façade of the Burj Khalifa.
The new series, which saw the original Top Gear team of Clarkson, Richard Hammond and James May reunite, has been deemed a success and for the finale they are going out in spectacular style, shooting an elaborate sequence in Dubai.
Following Clarkson's embarrassing exit from Top Gear, the team spared no expense to make the new rival show - which has cost Amazon £160m to produce – an action-packed extravaganza featuring bigger stunts and even better cars.
And what better way to promote the last episode than to beam the controversial presenter's face onto the tallest building in the world? Tom Cruise famously scaled the Burj in Mission Impossible: Ghost Protocol, but Clarkson has gone one better than the Hollywood action-hero and put his face on the front of it.
At 829.8 metres high, the 56-year-old's grinning visage could be seen adorning the world famous landmark as they arrived in the city to film the last episode, Mail Online reports. On the other side was the logo for The Grand Tour.
James May shared the image with fans on Twitter on Sunday, writing: "Our Grand Tour space rocket taking off last night."
It's the latest overblown display of propaganda after the presenters were immortalised in stone statues that are currently travelling across Australia. The three eight-foot-tall monuments were packed onto a truck at Sydney's White Bay to visit landmarks such as the Opera House and Harbour Bridge.
The Grand Tour launched last month, and has signed a deal with Amazon to produce three series of the show, equal to 36 episodes over three years.