Emily Cocea
A law student has revealed she earns over $1 million a year by posting adult content online, saying the decision 'changed my life overnight.' hotblockchain/Instagram

At just 22, University of Michigan law student Emily Cocea has transformed an online persona called 'hotblockchain' into a seven-figure income—reportedly earning $1.3 million a year through 'lewd but not nude' content.

Her story challenges conventional boundaries between digital entrepreneurship and academia, and raises urgent questions about privacy, reputation, and the future of creator economies.

She shared her journey in an interview with People, describing how her online venture, which began modestly after she turned 18, has transformed her outlook on life and work.

From Financial Crisis to Digital Opportunity

Born in Los Angeles, Cocea lost her father at 15, plunging her family into financial hardship. She soon realised that traditional part-time work couldn't sustain her ambitions.

While at Carnegie Mellon University, she experimented with multiple TikTok accounts to test audience engagement. By age 18, she officially launched 'hotblockchain', targeting tech-sector young men with a mix of personality, study streams, and curated content.

Within a year, she was earning US$250,000; by her mid-20s, that scaled into a full multimillion-dollar revenue stream.

What started as a creative outlet quickly became a financial lifeline, helping her support herself through university. By the time she entered law school, she had already built a loyal subscriber base and developed a strategy that treated her content like a business.

She says her success stems from consistency, professionalism and a clear sense of boundaries, explaining that she carefully manages her time to balance coursework and online work.

@hotblockchain

i needed to be comfy don’t sue me

♬ Confess Your Love - Jiandro & ola.wav

While juggling lectures and deadlines, Cocea uses her digital platform to explore marketing, communication and audience engagement skills she says complement her legal studies. 'I'm very structured with my schedule,' she said, noting that her platform has taught her more about entrepreneurship and contract law than any textbook. She now considers her content creation not just a source of income but a form of empowerment that has allowed her to take charge of her future.

Balancing Law and Life Online

Now based in Michigan, Cocea continues to grow her online brand while completing her degree. Working from her campus housing, she plans and uploads content between classes, turning her laptop into both a study tool and a business hub.

Despite her growing visibility, she maintains a strong focus on her education and long-term career goals. She hopes to work as a public defender and later transition into teaching, combining her legal background with advocacy for digital creators. She said her own experience has shown her how crucial legal understanding is in protecting privacy, consent, and intellectual property online.

Though Cocea acknowledges that the adult content industry carries challenges, including public scrutiny and privacy risks, she says it has also given her confidence and financial stability. 'This has taught me more about contracts and consent than any classroom could,' she joked. For her, the work is not about permanence but progress.

She doesn't plan to create adult-themed content forever, but credits it for giving her the freedom to study, save and shape her own path.

Emily Cocea
'this is how i look at school btw' Emily Cocea said. hotblockchain/Instagram

Academia, Ambition and Reputation

While building her digital brand, Cocea competed successfully in law admissions. She scored 172 on the LSAT (99th percentile) and was admitted to Michigan, drawn by its public defender programmes. She insists her online past will not disqualify her from substantive legal work:

'This is not a barrier to scholastic or professional success.'

Her goal is not Big Law. She aims to begin as a public defender, later move into academia, and also offer legal support to fellow creators—particularly in areas like takedowns, contracts, privacy and intellectual property.

Peers' reactions are mixed: there is some criticism at first, but later respect for her business acumen. She survives scrutiny through transparency, boundaries, and by separating her legal identity from her creator identity.

Redefining Empowerment in the Digital Age

Cocea's story reflects a broader shift in how young professionals are using digital platforms to achieve financial independence.

Her success highlights how the boundaries between traditional careers and online entrepreneurship are changing, especially for women navigating both education and economic pressure.

While debates continue about the stigma and sustainability of adult-themed work, Cocea sees her experience as proof that taking control of one's circumstances can lead to unexpected success. As she prepares to graduate debt-free and move into law, her journey stands as a case study in modern empowerment, one built on ambition, self-awareness and the power of reinvention.