Warner Brothers TV is going to have a big presence at San Diego Comic-Con (SDCC) 2016 as the pilot episode of the highly anticipated show Riverdale will be screened at the fan event. The CW's show is an upcoming American teen drama television series based on the characters by Archie Comics and is produced by Berlanti Productions.
According to a statement, the pilot screenings will be held on 20 July. "Comic-Con and Warner Bros. Television proudly continue our annual Preview Night tradition, with exclusive world premiere screenings of the pilot episodes of five of the most highly anticipated series of the 2016–17 television season — Riverdale, Powerless, People of Earth, Frequency and Time After Time — as well as a brand new episode of Teen Titans Go! and the debut of Justice League Action," a statement read.
Riverdale features a subversive take on Archie, Betty, Veronica and their friends, exploring the surrealism of small town life – the darkness and weirdness bubbling beneath Riverdale's wholesome facade. The TV show will focus on Archie Andrews navigating a love triangle between Veronica Lodge and "girl next door" Betty Cooper.
Here is the official description released for The CW series:
Set in the present in the small fictional town of Riverdale, New York. The show will focus on the eternal love triangle of Archie Andrews, girl-next-door Betty Cooper, and rich socialite Veronica Lodge, and will include the entire cast of characters from the comic books—including Archie's rival, Reggie Mantle, and his slacker best friend, Jughead Jones. Popular gay character Kevin Keller will also play a pivotal role. In addition to the core cast, Riverdale will introduce other characters from Archie Comics' expansive library, including Josie and the Pussycats.
KJ Apa will play America's favorite teen, Archie with Cole Sprouse as Jughead Jones and Camila Mendes as Veronica. Lili Reinhart will play Betty, Madelaine Petsch will be seen as Cheryl Blossom.
CW president Mark Pedowitz explained during the Television Critics Association's winter press tour as to why Riverdale will have a dark twist. He said, "The darker take was when you have Roberto and Greg and they want to take a run at something, you give them that leeway. They deserve it. They've earned it. That's why we went with a darker take."