After months of waiting, the day finally arrived for Alexa Chung's The Archive collection at Marks and Spencer to hit the shops. Fashion editors and high-street shoppers went crazy for the 31-piece collection that went live online and instore on April 13.
Marks and Spencer first teased the collection back in February with an image of Ms Chung looking to the camera in a very covetable blush pink pie-crust neckline shirt that was a reworking of an original design from 1982. This piece has since taken over as the must-have item for S/S 16.
The collection of clothing and shoes was developed by Alexa Chung after sifting through the heritage brand's archives in Leeds. Chung and the team managed to curate a collection from the best of Marks and Spencer's illustrious past and bring some forgotten favourites back to life.
Speaking about the collection back in February, Chung said "I have always had an affection for Marks and Spencer." "There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."
Chung took her love of the brand even further at the Marble Arch branch on Oxford Street flagship launch by jumping behind the tills and serving customers, she even had her own name badge that pinned to the Elsie dress (£31.50) from the newly launched collection. Unlike launches at stores like H&M however, the whole affair was very calm, no crowds, no pushing – which Marks and Spencer may or may not have wished for – but the collection nevertheless was very popular.
Aside from pie-crust collars and cute tea dresses, a clear standout is the 'Yes/No' white leather trainers that are not currently available online but you may find a rogue pair in store. Alternatively, you would certainly make a good decision to invest in one of the fantastic Frances trench coats (£89), that look like they will be in style for a long time, as well as the Ada blazer (£49.50) which sparks sutble 1980s vibes.