Amy Childs, the TOWIE star, posed in a bikini to promote the new Bra Queen range of lingerie, for supermarket giant Tesco. According to The Sun, she looked red-hot as she posed in a variety of satin and lace underwear sets from the retailer.

"I actually feel like a queen wearing Michelle Mone's new BRA QUEEN collection and I'm so excited to be the face of the campaign for Tesco. There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week. I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty," Amy, 21, was quoted as saying by The Sun.

Amy had released her own range of false eyelashes and fitness DVDs last week. Currently, Amy is working for "Let's Dance for Sport Relief". The star was also in the news recently for claiming that being a part of reality show had ruined her life.

To see the pictures, click here...