Doctor Strange is all set to become Marvel's next big superhero franchise — expected to enjoy an Iron Man-like run for the studio. Starring Benedict Cumberbatch in the lead role, the movie promises to be a visual spectacle and a treat for comic book fans.

"There's all sorts of craziness [in Doctor Strange]," Cumberbatch told Entertainment Weekly. "Falling, flying, jumping, fighting, punching, getting punched. It's really rough and tumble. There's going to be crazy s**t going on."

Marvel boss Kevin Feige gave a more detailed insight into the visual aspect of the film saying Stan Lee and Steve Ditko's Doctor Strange comics in the early 1960s have formed a strong basis for the overall look and design of the film.

"When this comic appeared in the early '60s, it really informed, in a way that is pretty amazing, a lot of the psychedelic '60s as we know it," said Feige. "Stan Lee and, in particular, Steve Ditko had an amazing psychedelic style. I don't know that they were doing anything weird in the bullpen in Marvel, but certainly the stuff they were doing inspired all those people who were doing mind-expansion experiments at the time. So, that's inherent to the property. And that's our mission statement for the visual effects on this movie."

Doctor Strange is slated to release on 4 November 2016. Filming is currently underway for the Marvel flick and while the studio has not given any official indication regarding the film's first teaser-trailer release date, there's a strong chance that the first full-fledged theatrical trailer of the film will release ahead of Captain America: Civil War, which opens on 6 May 2016.