Google's much-awaited smartphones, Pixel and Pixel XL, have finally been released putting the search giant into the big leagues for flagship smartphones with specs to compete against Apple's iPhone 7 and iPhone 7 Plus prior and Samsung's Note 7.

IBTimes UK brings you a detailed specs comparison of models under the flagship ranges from Google, Apple and Samsung this year to help make your buying decision that little bit easier.

SpecificationsGoogle Pixel Google Pixel XLiPhone 7iPhone 7 PlusGalaxy Note 7
Screen Size5-inch5.5-inch4.7-inch5.5-inch5.7-inch
Display Resolution1,920x1,080 pixels2,560x1,440 pixels750 x 1334 pixels1,920x1,080 pixels2,560x1,440 pixels
Pixel Density441ppi534ppi326ppi408ppi518ppi
Dimensions5.66x2.74x0.34 in6.09x2.98x0.34 in5.44 x 2.64 x 0.28 in6.2x3.1x0.29 in6x2.9x0.3 in
Weight143g168g138g188 g169g
ProcessorQualcomm Snapdragon 821Qualcomm Snapdragon 821A10A10Qualcomm Snapdragon 820/Exynos 8890 (depending on region)
Internal Storage32GB/128GB32GB/128GB32GB/128GB/256GB32GB/128GB/256GB64GB
Expandable storageNoneNoneNoneNone200GB
OSAndroid 7.1 NougatAndroid 7.1 NougatiOS 10iOS 10Android 6.0.1 Marshmallow
Battery2,770mAh3,450mAh14 hours talk time (3G)21 hours talk time, 16 hours standby, 13 hours LTE3,500mAh (non-removable)
Fingerprint SensorYesYesYesYesYes
Rear Camera12.3-megapixel12.3-megapixel12-megapixel12-megapixel (telephoto), 12-megapixel (wide)12-megapixel
Front Camera8-megapixel8-megapixel7- megapixel7- megapixel5- megapixel
Video resolution4K4K4K4K4K
Special featuresAI powered with Google Assistant built-in; unlimited cloud storage; Daydream VR readyAI powered with Google Assistant built-in; unlimited cloud storage; Daydream VR readyWater resistant, wireless AirPods (£159 extra)Dual rear cameras, water resistant, wireless AirPods (£159 extra)S Pen stylus, water-resistant, wireless charging
Price£599 for 32GB, £699 for 128GB£719 for 32GB; £819 for 128GB£599 for 32GB, £699 for 128GB, £799 for 256GB£719 for 32GB, £819 for 128GB, £919 for 256GB£700

It's a tough choice looking at the vast variety all the three companies have offered this year. While Apple wowed us with its dual camera set-up for the iPhone 7 and wireless ear pods, Google has Android loyalists excited about the company's AI technology in-built into the phones.

As for Samsung, despite a mammoth recall of the Note 7 due to faulty batteries, reports suggest that sales of the device are still strong and users in markets like Korea and the US continue to stand by the brand.

Another ongoing trend that both Google and Samsung have focused on is the promotion of VR technology, with Google unveiling the Daydream and Samsung continuing to offer tempting deals for its Gear VR.

If one were to judge purely on specs, Google's Pixel lineup looks the most envious. Its higher-end model Pixel XL's processor, RAM, camera and even battery capacity are head-to-head with the other models barring the iPhone 7 Plus' camera which has a dual set-up. The Pixel XL has been priced to match the iPhone 7 Plus setting up an intense competition between the two. While Apple may boast of a dual camera set-up earlier than any of these companies, Google has taken the lead with its AI capability.