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He may have a royal connection and be related to the owner of one of the most famous behinds in the world but James Middleton, little brother of Kate and Pippa, insists that his success is all down to his hard graft.

But who is James Middleton?

The 24-year-old businessman has stayed out of the limelight despite his sisters' global fame.

After dropping out of Edinburgh University just a year into his four-year environmental resources management course, Middleton has launched four companies, all linked to his parents' successful Party Pieces company.

Living comfortably in a £1m Chelsea flat bought by his parents, the owner of the Cake Kit Company said he was making his own waves - without the help of his royal connections.

He told the Daily Mail: "It's not just because of my family I get attention. I want to be known for own contribution."

IBTImes UK rounds up 10 interesting facts about Kate Middleton's little brother.