'Narcissist' Meghan Markle Accused of Lying After Netflix Drops 'As Ever' Lifestyle Brand

Meghan Markle is facing renewed scrutiny in the US after OK! reported on Friday, March 6, that Netflix had ended its support for her As Ever lifestyle brand, with statements from both the streamer and the company indicating the partnership had reached its end. The more pointed claim, that the Duchess of Sussex was presenting a commercial setback as a strategic choice, came from online critics responding to reports that the split was described as 'mutual.'

The report stated that an industry source told another outlet on Friday that continuing the arrangement no longer made sense after Netflix had already cancelled Markle's series after just two seasons. A separate report, also cited by OK!, said Markle, 44, was 'relieved' to have 'complete control' of As Ever and felt the brand had been constrained by a cautious corporate partner. This is the hinge on which the controversy turns, as the formal statements are measured while the surrounding commentary is far from restrained.

A Carefully Worded Break

Netflix did not frame the change as a rupture. In a statement quoted by OK!, a spokesperson said Markle's 'passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.' The statement went on to say that Markle would continue building the brand independently, adding that Netflix looked forward to seeing how she would keep bringing 'joy to households around the world.'​

As Ever's own response was similarly polished, and notably free of drama. A spokesperson for the brand said it was 'grateful for Netflix's partnership through launch and our first year' and added that the company had experienced 'meaningful and rapid growth' and was now ready to stand on its own. That wording sounds intentional, because it tries to present independence as a sign of momentum rather than retreat.​

The reports leave much unresolved. The split was described as mutual, yet outside reporting suggests Markle believed Netflix's caution had slowed the brand. Nothing in the published statements confirms this. While the end of the partnership appears certain, the motives behind it remain murkier than the headlines suggest, making a cautious approach essential.

The Backlash Machine

If the corporate language was disciplined, the reaction online was the opposite. OK! highlighted a string of hostile posts on X, including one user who accused Markle of 'showing her narcissism' and another who said, 'I don't believe a single word that comes out of her mouth.' A third mocked the idea that Netflix had held her back, joking that the royal family had stopped her surpassing them in popularity and Hollywood had somehow denied her Oscars too.​

Those remarks reveal less about the facts of the business arrangement than about the atmosphere surrounding Markle, which has become almost industrial in its predictability. Every development is forced into the same familiar frame, with supporters seeing reinvention and detractors insisting on delusion. The coverage even cites users declaring, 'They dumped her,' and suggesting that Netflix had shown a 'high tolerance for losing money.' It is loud, blunt and designed for virality, which is not the same as evidence.

There is, however, one concrete point that adds texture to the story. As Ever launched last year with fruit spreads, honey and flower sprinkles linked to Markle's short-lived Netflix series, With Love, Meghan.

OK! also said it had reported last month that Netflix's headquarters were 'overflowing' with jars of As Ever jam, citing an insider who claimed two storage rooms were packed with product and that staff were taking items away for free. The same account said candles, wines and sprinkles were also being kept in storage areas at the company's Los Angeles offices.​

That last detail is the sort of image publicists dislike because it is so stubbornly visual. A brand can survive a polished statement, but it struggles to withstand the picture of stock piling up in back rooms while everyone insists the next chapter looks bright.

Markle may indeed seek fuller control of As Ever, as reporting suggests. Yet the available information supports only a narrower point: Netflix has stepped back, As Ever says it is ready to stand alone, and much of the rest is interpretation layered over a stack of jam jars.