Hailey Welch
In a recent interview, Welch said she had no operational role in the coin and was unaware of how it was being managed behind the scenes. Instagram: hay_welch

Influencer Haliey Welch has publicly denied controlling the Hawk Tuah cryptocurrency after it lost around 95 per cent of its value shortly after launch, as scrutiny intensifies over the failed project.

According to Welch, the coin was launched while she was in California recording podcasts, away from those handling the technical aspects of the project. She described noticing unusual behaviour from an individual involved in running the coin, who appeared visibly anxious during the rollout.

'I'm doing podcasts, I'm not controlling the coin,' Welch said, explaining that her focus was elsewhere as the launch unfolded.

She said she only became aware of the scale of the problem after checking social media, where claims quickly emerged about the coin's collapse and her alleged involvement. The sudden spread of online accusations left her confused about the situation.

Market tracking later indicated that the coin's value dropped sharply within hours, leading to reported losses among investors.

Welch Distances Herself From Crypto Operations

Welch stated that her involvement was limited to lending her name and image to the project. She said the concept had been introduced to her as a way to engage with her audience and potentially support charitable initiatives.

'I was not controlling the coin,' she said, adding that she lacked the technical knowledge to manage a cryptocurrency project.

She acknowledged that agreeing to be associated with the coin was a mistake, particularly given her limited understanding of the industry. Welch said she had initially declined similar proposals before being persuaded by those presenting the idea.

Her comments come amid wider concerns about influencer backed digital assets and the risks they pose to followers.

Following the crash, Welch said she was contacted by federal authorities and cooperated fully with their enquiries. She reported providing access to her personal devices and communications as part of the investigation.

According to Welch, investigators reviewed her involvement and did not find evidence that she had actively managed or controlled the coin. 'I didn't do anything wrong,' she said.

However, legal proceedings connected to the project are ongoing. A civil case involving multiple plaintiffs has been filed, focusing on alleged financial losses linked to the coin's collapse. Other individuals connected to the project are understood to be central to those claims.

Authorities have not released full details of the investigation, and it remains unclear whether further action will be taken.

Public Reaction With Ongoing Concerns

The incident has triggered strong reactions online, with some users blaming Welch for promoting the coin while others have defended her position. She said she received a wave of hostile messages, including threats and demands for compensation.

Welch described the period following the crash as distressing, saying she avoided public appearances due to safety concerns. She also expressed concern for those who lost money, noting the difficulty of being associated with the situation.

Financial analysts have warned that similar cases highlight the volatility of meme based cryptocurrencies and the risks of investing in projects driven by online popularity rather than underlying value.

Welch has since said she will not be involved in cryptocurrency ventures again and urged others to approach such opportunities with caution.

Her statement addresses the central issue raised by the controversy. While her name was closely tied to the Hawk Tuah coin, she maintains that she did not control its operation, as investigations into the failed launch continue.