LG will reportedly launch its eagerly anticipated G series flagship smartphone, the LG G4, by the end of next month, to take on the company's biggest market rival Samsung, which is set to roll out its new Galaxy high-end devices starting the 10<sup>th of next month.
Citing unidentified sources, the Korean media reports that the LG G4 is likely to feature a curved display with Quad HD resolution like the G3, with a 5in screen.
Analysts believe that the G4 smartphone might become a "gamechanger for LG".
A research note from Kiwoom Securities said: "LG Electronics will take the upper ground in the second-tier battle. The LG G4 will sell 15 million units annually and add to the brand value of LG."
The sales figure for the G4 is expected to be much higher than the G3, which sold about seven million units since its launch in April last year.
"Despite the strong sales of the iPhone 6 and high expectations for the Galaxy S6, the sales of the G4 will be higher than the G3. We expect the sales of the G4 will reach 9.2 million units for 2015," according to the Korea Investment & Securities Co.
The company had previously confirmed that it aims to sell 10 million G4 units this year.
"LG Electronics aims to achieve the 10 million sales target of the G4 smartphone, which will be unveiled next month. Specifications of the G4 and changes we've made had been briefed to top outlet channels and European carriers during the Mobile World Congress (MWC) fair. Initial response was good enough," an LG official said at the fair.