10 Photos of Huda Kattan: Huda Beauty Founder Who Sparked Outrage Over Pro-Regime Iran Video

Huda Kattan transformed a humble beauty blog and a single line of false eyelashes into Huda Beauty, a billion-dollar empire recognised worldwide. From YouTube tutorials filmed in her living room to viral product launches, Kattan mastered the art of blending creativity with entrepreneurship.

Yet her platform, once focused solely on makeup, now exposes her to scrutiny over global politics. A recent video she shared about Iran has ignited fierce debate, raising questions about the responsibilities of influencers when their platforms extend beyond lipstick and highlighter.

Who Is Huda Kattan

Kattan began her rise in 2010 with beauty blogs and Instagram tutorials. Her videos, often filled with bold colours and dramatic transformations, drew millions of followers across YouTube, TikTok, and Instagram. Over time, she turned her social media presence into a multi-million-dollar marketing machine, with every product launch, viral video, or founder moment meticulously curated to engage a global audience.

Her brand strategy included independent management of her fragrance line Kayali, a refreshed logo, and innovative packaging. In 2024, she returned as CEO of Huda Beauty, reclaiming full control of her empire and continuing to expand its reach. Despite controversies, her ability to combine content creation, personal branding, and strategic business insight has cemented her as a dominant figure in the beauty industry.

The Iran Video

The recent backlash centres on a video Kattan shared allegedly showing pro-regime protesters in Iran burning images of Crown Prince Reza Pahlavi and US President Donald Trump. While intended to highlight political unrest, many Iranian viewers accused her of amplifying content aligned with the Iranian government.

Critics argued the video erased anti-regime voices and reduced a complex political situation to social media commentary. For a creator previously vocal about issues like 'Free Palestine', this incident underscores the fine line influencers must navigate between activism and misinformation.

Viral Product Launch Amid Scrutiny

Despite the controversy, Kattan's Huda Beauty brand continues to thrive. The company recently launched the Easy Bake Pressed powder in Malaysia, drawing attention from beauty enthusiasts across social platforms. The compact powder claims to offer up to 12 hours of shine control with a non-caking matte finish, allowing users to refresh their makeup on the go.

The product's viral success mirrors Kattan's talent for turning ordinary launches into global phenomena. TikTok and Instagram users quickly shared glowing reviews, praising its smooth application and airbrush finish. The Malaysian launch highlights how Huda Beauty continues to dominate both local and international markets even as Kattan faces public scrutiny.

Antisemitic Conspiracy Allegations

Adding to the controversy, TikTok also removed a video in which Kattan allegedly promoted antisemitic conspiracy theories, claiming Israel was responsible for events including World War One, World War Two, the September 11 attacks, and the 7 October attacks.

The American Jewish Committee condemned her remarks, saying she was 'using her massive platform to spread vile antisemitic conspiracy theories'. TikTok confirmed the removal, citing community guideline violations, but offered no further comment. Kattan and Huda Beauty have not responded to media requests for clarification or comment.

As Kattan navigates these controversies, her brand's influence remains undeniable. From viral beauty tutorials to global product launches, Huda Kattan continues to wield a platform that reaches millions, demonstrating the power and responsibility that come with social media fame. However, the recent political posts highlight the risks that accompany such visibility, reminding followers and critics alike that influence extends far beyond lipstick and highlighter.