She is the world's most famous doll, a controversial style icon in her own right and now Barbie can add Instagram sensation to her glowing CV. Barbie's dedicated Instagram – which documents her outfit choices and busy social life – has surpassed the one million milestone, just 13 months after it was launched.
After managing the impressive feat, Ken's partner now boasts more followers than Robert Pattinson's rumoured fiancée, singer FKA twigs and model Suki Waterhouse, and is catching up on Two and a Half Men's Ashton Kutcher.
Almost 60 decades after Barbie debuted in 1959 as the brainchild of Mattel co-founder Ruth Handler, she has taken on a life of her own (quite literally).
"We talked a lot about having a second voice out in social media to speak directly to an audience that's interested in art, culture, and fashion," Barbie's vice president of design Kim Culmone recently explained. "We thought it was a strong enough part of who we are that it deserved its own specific feed. @BarbieStyle is a curated, very specific story about Barbie's role in pop culture today."
The Barbie Style page was eventually created, which allows fans that still want to indulge in their Barbie obsessions to do just that. Thanks to the painstaking efforts of the design team, Barbie is often captured in an array of designer outfits globetrotting around the world. She is a regular at the Fashion Week, showed off her red carpet glamour at the Golden Globes and brought in festival season at Coachella.
She has teamed up with designers including Karl Lagerfeld, Rachel Zoe and Donna Karan and earlier in September she joined the Net A Porter buying team at London Fashion Week. Although she has yet to turn her static hand to design herself. She did play muse for British shoe designer and Stylist favourite Sophia Webster who has reimagined her favourite signature shoes styles around news of the doll's new flexible ankle.
So what's next for Barbie? Reality TV maybe?