Annabelle' Doll Curse Strikes Again? Tour Guide Dan Rivera Dies During 'Devil on the Run' Tour

The Annabelle doll, a Raggedy Ann steeped in demonic lore and immortalised in The Conjuring films, has reignited fears of its curse after paranormal investigator Dan Rivera (54) died suddenly on 14 July during the 'Devils on the Run' tour in Gettysburg, Pennsylvania.

Known for eerie incidents since the 1970s, the doll's removal from its sealed case at the Warren Occult Museum for this tour sparked warnings from fans.

X posts buzz with speculation that removing the doll from its sealed case at the Warren Occult Museum unleashed its curse.

Defy the Curse at Your Peril

Rivera collapsed in his hotel room during the tour, which showcased Annabelle outside her protective case, defying warnings from demonologists Ed and Lorraine Warren, as reported by NBC Connecticut.

A TikTok video from @wordnews35 captures crowds at the Gettysburg event, some reporting unease near the doll.

The Warrens' 1970s accounts, cited by the New Haven Register, link Annabelle to a motorcyclist's death after he taunted her, and similar incidents, like scratches and accidents, have resurfaced.

X user like @mchastain81 cried out that 'PEOPLE. FFS DO NOT TAKE OUT ANNABELLE!!!!'

The decision to display Annabelle openly has reignited fears of her malevolent power.

Unravel Eerie Coincidences

Social media fuels speculation about Annabelle's role in Rivera's death. The Guardians reported on 4 June 2025 that the doll's history includes moving objects, leaving disturbing notes, and harming visitors.

X posts from @chucklechopsx state, 'Dan Rivera died after taking Annabelle on tour—dark energy unleashed?'

Earlier tour stops, such as New Orleans, saw a prison break and a fire at Nottoway Plantation, which locals linked to the doll's presence, according to the same Guardian report.

Since May 2025, the tour has faced £160,000 ($214,522) in cancellations and medical costs, with two staff members reporting minor accidents.

While Rivera's death was attributed to a heart attack, its timing, mid-tour, near Annabelle, stokes curse theories.

Seek Truth Amid Paranoid Whispers

Sceptics argue Rivera's death is unrelated, citing his age and tour-related stress, per NBC Connecticut.

TikTok clips from @marisavee, viewed 4.8 thousand times, warn of the doll's 'evil' nature.

The tour's financial toll, now £240,000 ($321,000) including cancellations, per the Daily Mail, underscores the chaos.

Believers point to a pattern of misfortunes, from broken equipment to sudden illnesses among staff, while sceptics urge calm, citing no forensic evidence of supernatural activity.

Whether curse or coincidence, Annabelle's legacy continues to terrify, dividing communities between those gripped by fear and those seeking rational answers.

Annabelle's Shadow Looms Large—Dare to Doubt?

Annabelle's curse, real or imagined, has left a £240,000 ($321,000) trail of fear, accidents, and loss.

Dan Rivera's death is a stark reminder: defying the doll risks dire consequences.

From eerie scratches to tour cancellations, the doll's dark legend grows, fueled by X and TikTok outcries demanding her return to the case.

Believers warn of further tragedies, while sceptics call for logic over superstition.

Yet, the question remains: can reason triumph over fear, or will Annabelle's malevolent shadow claim more victims, or believers, in its haunting grip?