10 Photos of Adin Ross' Sister, Naomi Ross: Why Netizens Used Snaps in 'Disrespectful' Death Tributes

Madeline Ross, the 36-year-old sister of streamer Adin Ross and influencer Naomi Ross, died in Broward County, Florida, on Jan. 15. However, fans of Adin and Naomi are shocked as misleading online tributes used Naomi's photos to mourn their dead sibling.

The news came after weeks of silence from the Ross family and authorities. According to TMZ, the Broward County Medical Examiner's Office confirmed Madeline's death and her age, but said both the cause and manner remain 'pending' while investigations continue. No police account of what happened has been released, and there is no official indication of how or why she died. With no statements from Adin or Naomi, speculations started to float around.

Adin Ross, Naomi Ross and the Sister Who Stayed Offline

The Ross name is familiar to millions online, but almost entirely because of Adin and Naomi, not Madeline. Adin, now 25, built a vast audience on Twitch and later Kick through high-energy NBA 2K streams, Grand Theft Auto V roleplay and a series of headline-chasing guest spots with rappers and controversial figures. His career has been defined by sharp spikes of attention, bans, platform moves, and public feuds.

Naomi, older than Adin and very visible across his channels, carved out a smaller but still substantial following of her own. Her Instagram account, which has drawn around 160,000 followers, leans on model-style images, behind-the-scenes clips from the siblings' shared life in Boca Raton and prank content that softened Adin's more abrasive on-camera persona.

Madeline was the opposite. She avoided the spotlight almost completely, despite being one of three sisters in the same Boca Raton, Jewish family. There are no verified public social media accounts in her name in the material cited, no influencer branding, no attempt to trade on her brother's notoriety. She moved, almost deliberately, out of frame.

That private status is part of what has made the reaction to her death so jarring.

Why Photos of Naomi Ross Filled 'Disrespectful' Tributes

When TMZ reported Madeline's death almost two months after it happened, social media moved quickly, but not carefully. On X and TikTok, users began posting what they said were tributes to Adin's sister. Many of the images circulating, however, were not of Madeline at all. They were photos and clips of Naomi Ross: nightlife snapshots of her and Adin in clubs, images of Naomi in revealing outfits, older prank videos and even screenshots from past controversies involving leaked private content.

Some posts showed Adin hugging a dark-haired woman that other creators had previously captioned as his 'sister,' fuelling further confusion over who was who. One user on X complained about people making 'wood' jokes – a reference to previous explicit leaks involving Naomi – underneath RIP messages supposedly about Madeline.

None of that has any basis in official reporting. The TMZ account, which is the only cited outlet to have confirmed the death with the medical examiner, names Madeline specifically. It does not include photographs of her, nor does it describe her appearance. The mislabelling online stems overwhelmingly from fans and commentators reusing existing images of Naomi and assuming or pretending they depict the sister who had died.

In practice, those 'tributes' fold Naomi back into an old cycle of objectification and mockery, while erasing the person who actually lost her life. It is understandable that outsiders may not know what a deliberately private sibling looks like. The decision to plaster the wrong woman's photos on posts about death, often with crude captions, is much harder to justify.

Nothing about the manner of Madeline's death has been confirmed, so everything circulating on social media about how she died should be treated with a grain of salt. Broward County's medical examiner has said only that the case is pending. Toxicology, scene analysis and other forensic steps can take months. There is no public evidence at this stage to support theories about drugs, self-harm or foul play.

A Family Built on Visibility and a Silence That Stands Out

Adin's public life is built on relentless visibility. His move from Twitch to Kick, his casino streams in Dubai, his forays into American political commentary and alignment with Donald Trump and MAGA talking points have all played out in real time, often live in front of hundreds of thousands of viewers.

Alongside that came the family content. Naomi appeared on his Twitch streams from around 2018, under the handle @naomzies, gaming with him, appearing in vlogs and answering personal questions from fans. In those early years, brother and sister marketed a kind of chaotic domestic reality where sibling pranks, dating talk, and the occasional argument were all fair game.

The sisters who stayed off screen were rarely mentioned, and when they were it was fleeting. Reports now circulating suggest Madeline was the eldest, raised alongside Naomi and another unnamed sister. That relative invisibility helped fuel the confusion after the TMZ report, with some posts initially claiming Naomi herself had died before being corrected.

Broward County officials have not elaborated beyond the bare confirmation. The office, run by Chief Medical Examiner Dr Rebecca MacDougall, has been cited as using advanced imaging tools to speed up autopsies generally, but in Madeline's case the word "pending" still hangs over any cause-of-death question.

At the time of writing based on the available reporting, Adin has not spoken publicly about his sister's death on Kick or elsewhere. Naomi's social media has also remained quiet. In a family where on-camera sibling back-and-forth has long been part of the brand, the absence of any comment feels pointed.

Tributes from other creators have filled some of the void. Streamer Speed's post featuring Adin hugging a woman, accompanied by a heart emoji, drew heavy engagement. An account called Unique Nami posted breaking news about Madeline's age and location of death, which matched the TMZ details, but attached photos of Naomi, again muddying the waters between the public sister and the private one.