Chinese Man Spends £70k on Epic Hello Kitty 'Parthenon' Proposal Stunt
The over-the-top Hello Kitty 'Parthenon' proposal has become a social-media sensation as viewers debate romance, excess and modern courtship culture.

An extraordinary gesture for his girlfriend saw a Chinese businessman go viral after he commissioned an elaborate, costly wedding proposal stunt in the Shenzhen area of Guangdong Province, China.
The scene featured a colossal, temple-like structure, quickly dubbed the 'Hello Kitty Parthenon' for its scale and neoclassical design, all created to secure his girlfriend's acceptance of his marriage proposal.
When the footage and claims recently spread across social media platforms, they sparked an immediate global debate about the relationship between love and extreme displays of wealth.
The motivation behind the stunt, according to viral reports, was the man's deep desire to honour his girlfriend's lifelong devotion to the Japanese cartoon character.
The proposal, which allegedly cost the equivalent of £70,000 (approximately US$88,000) to execute, places the businessman firmly in the ranks of those who believe the scale of their commitment must be reflected in the event's price tag.
@mustsharenews The man reportedly spent around RMB650,000 (~S$100,000) on the fairy-tale-like proposal 💍💘 #mustsharenews #sgfyp #china #hellokitty
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The £70,000 Spectacle and its Grand Design
The centrepiece of the viral stunt was the immense, temporary Parthenon-inspired structure. Rather than being built from marble, the columns and pediment were reportedly constructed from thousands of illuminated Hello Kitty plush dolls, arranged to mimic the scale and grandeur of a classical monument. This fusion of ancient architecture and modern, saccharine pop culture immediately captured the imagination and the cynicism of the global audience.
Viral footage suggested the set-up required considerable logistical labour and time. In addition to the main temple, the venue was adorned with vast displays of roses, thousands of fairy lights, and a red carpet, creating a theatrical setting for the life-altering question. While the exact verifiable breakdown of the £70,000 alleged expenditure remains private, sources claim the bulk of the cost covered the specialised construction, lighting, security, and, crucially, the procurement of the thousands of official Sanrio plush toys used in the design. Such proposals often become social media phenomena, and the design's inherent virality ensures the gesture achieves maximum public resonance.
Contextualising the Extreme Proposal Tradition
While a £70,000 Hello Kitty temple might seem wildly excessive to Western sensibilities, this level of grand, meticulously planned extravagance is a recurring phenomenon across various Asian cultures, where elaborate proposals often serve as a public declaration of financial capability and emotional dedication.
Recent years have seen numerous examples, including proposals involving dozens of luxury cars, fleets of drones forming images in the sky, and enormous diamond engagement rings designed to guarantee social media attention.
The extreme expense can be rooted in traditional pressures surrounding marriage and financial stability, in which the groom's ability to provide a lavish spectacle is seen as a measure of his success and commitment to his partner's future security.
By selecting an expensive and unique theme like the Hello Kitty Parthenon, the businessman ensures that the proposal is not only accepted but becomes a permanent, globally shared digital memory, elevating the couple's status within their social circles.
The Furore Over Romance and Waste
Unsurprisingly, the colossal stunt generated a vigorous debate online. While many commentators praised the man's dedication and ingenuity, celebrating the romantic nature of the gesture, others were quick to criticise the massive expenditure as vulgar and wasteful.
Social media platforms quickly filled with arguments pitting the romantic 'purity' of the gesture against the perceived irresponsible deployment of wealth.
The event highlights the growing trend in which significant life moments, particularly proposals, are engineered primarily for documentation and virality rather than for private intimacy.
The cost of the stunt, once a private affair, is now the central topic of discussion, overshadowing the couple themselves. The story serves as a fascinating snapshot of modern romance, where a simple question becomes a meticulously documented, globally distributed piece of luxury performance art.
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