Kendall Jenner Laughs Off The 'Kardashian Curse' And Distances Herself From It: 'It's Not Even My Last Name'

Let us be real: the idea of a 'Kardashian curse' has hung over the family like a neon sign for years. And now Kendall Jenner is fully aware.

In a new Super Bowl ad for Fanatics Sportsbook, she pokes fun at the rumour that her NBA exes always hit rough patches after dating her. Spoiler alert: she does not buy it.

The ad is peak Kendall. She sits sipping tea from a cute rose-patterned cup, throwing playful shade at her dating history. Jerseys of her exes make a cameo, but their heads are hilariously cropped out.

KarJenners Join the Jokes on the 'Kardashian Curse'

Kendall's acknowledgement of the curse gets better as her sisters, Kim and Kylie, joined in, according to Page Six. Kim posted a screenshot of her Super Bowl bet, aiming for a cool £281,000 ($347,222), joking that it proves the curse is nonsense. Kylie tagged along, referencing Kim's bet. The sisters are basically saying they know about the curse, and they are making it work for them.

Kendall even jokes in the ad, 'The Kardashian curse? It's not even my last name.' For the 30-year-old model, this means her partners are their own people, and no media superstition is going to define her love life.

The second-youngest Jenner has had her share of high-profile romances that made fans believe the curse is real. NBA stars including Devin Booker, Ben Simmons, Jordan Clarkson and Blake Griffin allegedly caught bad luck while dating her, but Kendall seems to treat it all with a wink rather than drama. She has also dated outside the court, including Bad Bunny, who is performing at the Super Bowl this year.

Why People Think the 'Kardashian Curse' is Real

In pop culture, the 'Kardashian curse' is the idea that dating a Kardashian or Jenner might lead to career stagnation, personal drama, or bad luck. A few examples keep the myth alive: Kanye West faced highly publicized personal and professional setbacks during and after his marriage to Kim, Ben Simmons went through a rough media phase while dating Kendall, and Tyga had a quiet stretch in his career after dating Kylie. Still, most of these stories are coincidental or blown up by tabloids, which is exactly what makes the rumor so entertaining.

What's refreshing about Kendall's approach, and her sisters' involvement, is that they are not defensive. They lean into the idea, make jokes and even turn it into a playful way to bet on the Super Bowl. It's equal parts humor, family camaraderie and a little savvy PR.

At the end of the day, the ad is not just about sports betting or NBA exes; it is a reminder that public perception does not define you. Kendall shows that a last name, a dating history, or a media narrative cannot dictate how she seeks romantic connections. The sisters' cheeky bets, Kendall's playful jab and the overall humour-filled tone of the campaign make it clear: the 'Kardashian curse' is mostly a fun story for fans of their boyfriends, not a life sentence.

So the next time someone brings up the curse, Kendall and her sisters have already preemptively sipped their tea, placed their bets, and shrugged it off with a laugh. For fans who grew up watching the Kardashians and have seen the way they handle negative press, laughing it off and placing bets is likely the healthiest way to handle a superstition that was never real to begin with.