Why Mikayla Nogueira's L'Oréal Paris Mascara Ad Was Pulled — Fans Point Out Her Accent Is Nonexistent

Beauty influencer Mikayla Nogueira is once again at the centre of online debate — this time over her voice. The social media personality recently fronted a campaign for L'Oréal Paris' new mascara, but eagle-eyed fans quickly claimed something was missing: her signature thick Boston accent.

Shortly after the advert went live, it was removed from L'Oréal Paris' social media platforms, fuelling speculation that the backlash over her 'non-existent' accent played a role.

L'Oréal Paris Mascara Ad Disappears

Recently, L'Oréal Paris unveiled its new L'Oréal Extensionist Lengthening and Curling Washable Mascara, with makeup influencer Mikayla Nogueira as its face and the brand's spokesperson.

Nogueira even shared the exciting news with her followers on TikTok, along with behind-the-scenes footage of the shoot.

However, as many of you know, what was meant to be an amazing advert for L'Oréal Paris' new mascara quickly fell under the prying eyes and ears of the internet, turning into a hotspot for controversy.

When the ad was posted, many pointed out that Noguera's thick Boston accent, which became her signature on her videos, is basically nonexistent in the new ad.

This small detail — or should we say slip-up — flooded the advert's comment section and allegedly prompted L'Oréal Paris to delete the video. The exact time it was removed from social media remains unclear.

The brand has not publicly addressed the controversy or confirmed the reason for deleting the advert. While many believe it was pulled due to criticism over the alleged accent change, others speculate that it may have been removed to prevent further escalation.

Netizens' Reaction

Although the video is no longer available on L'Oréal Paris' account, many users saved and reposted it. TikTok user Amanda Lynn (@pretty_petty1120) reshared the clip with the caption: 'If you know Mikayla, you know that she fosters this deep, overdramatic Boston accent. Not only is she tossing away the falsies, she temporarily lets the fake accent go.'

Lynn added, 'I would have a hard time believing anything that comes out of that woman's mouth. I guess L'Oréal wasn't feeling the fake vibes... Is the accent in the room with us??? It's so hard to be an influencer.'

Following the slip-up, many accused the makeup influencer of faking her accent for years. To top it all off, an old video from her college days resurfaced — one that, according to critics, does not feature the same Boston accent she has now. Fans still defended her and said that in the video, Nogueira is 'trying to hide her accent.'

However, others have come to her defence, insisting the accent is still present. One user commented, 'Everyone has a phone voice,' while another echoed, 'There is a professional voice and your regular voice.'

One person wrote, 'I am not a Mikayla stan, but being from New England, I can still hear it. They switch from having a deep accent to a professional one lol.'

Another fan added, 'Yes, that's Mikayla's voice. And her accent is in there. It sounds like she's being super professional instead of conversational, like she is in her own videos. Still her. So cute!'

A netizen also compared the situation to the actors, they wrote: 'does it matter if she puts on an accent? actors do it all the time. its not that serious.'

Nogueira has not publicly responded to the controversy. However, she has disabled comments on a previous post about the advert, as debate over her accent continues online.